Therapy Lights Practice

Therapy Lights is a website redesign for a private therapy practice. The project focused on creating a modern, accessible platform that clearly communicates services, builds trust, and makes it easier for clients to seek support.
UX Case Study · Website Redesign · Client Project
OVERVIEW

Therapy Lights is a private therapy practice that needed a digital presence reflecting both professionalism and compassion. Their existing site was outdated, difficult to navigate, and lacked clarity around their services. The challenge was to redesign the website to make it approachable, user-friendly, and informative while building trust with potential clients.

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  • Conducted stakeholder interviews to understand practice goals and client needs
  • Performed content audit of the existing site
  • Created wireframes and site maps to restructure navigation
  • Designed a modern, calming visual identity aligned with therapeutic values
  • Built a responsive layout emphasizing services, resources, and contact pathways

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APPROACH
  • Empathize → Interviewed practice stakeholders to uncover pain points in client acquisition and communication.
  • Define → Identified gaps in clarity, navigation, and emotional tone of the old site.
  • Ideate → Brainstormed layouts that balanced professionalism with warmth, making services clear while keeping the design approachable.
  • Prototype → Built wireframes and high-fidelity mockups emphasizing accessibility, readability, and visual calm.
  • Test → Conducted informal usability testing to ensure information flow and calls-to-action were intuitive.
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    KEY FEATURES/ HIGHLIGHTS
  • Service-focused homepage with clear descriptions of therapy offerings
  • Simple navigation system for easy access to services, resources, and booking
  • Calming color palette and typography that reinforce trust and empathy
  • Responsive design for mobile and desktop
  • Streamlined contact and booking pathways to reduce barriers for new clients

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    OUTCOME

    The redesigned website provided Therapy Lights with a modern, professional, and welcoming digital identity. The clear navigation and approachable content structure made it easier for clients to find services and reach out. By addressing both emotional reassurance and practical usability, the design supported the practice’s mission of making therapy more accessible.

    • Improved clarity of services and booking options
    • Strengthened brand trust with a design that communicates warmth and professionalism
    • Positioned the practice competitively in a crowded wellness market
    • Created a foundation for growth, with a scalable design adaptable to future offerings

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    REFLECTIONS
    This project highlighted the importance of designing for trust in sensitive industries like mental health. It reinforced how typography, color, and layout choices can influence comfort and confidence for potential clients. More than just a visual update, the redesign became a tool for accessibility, connection, and client outreach.
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