Café Alma is a conceptual coffee shop rooted in feminine energy, Colombian heritage, and soulful rituals. Designed to celebrate softness and strength, Café Alma blends the natural beauty of coffee culture with poetic storytelling and visual warmth. The brand reflects an atmosphere where everyday rituals become acts of self-connection, community, and care.

The identity centers around a symbolic logo — a woman emerging from a coffee plant — representing the deep connection between nature, growth, and feminine resilience. The visual system embraces earthy tones, organic patterns, and hand-drawn illustrations, evoking authenticity and grounding.

Typography was chosen to balance refined elegance with human warmth, while every branded element — from to-go packaging and loyalty cards to tote bags and signage — was designed to feel intentional and expressive. The result is a visual experience that feels intimate, rooted, and alive with soul.

‍