Dune Drift Co. is a concept brand crafted for eco-conscious surfers, sailors, and ocean explorers. Focused on high-performance gear made from reclaimed ocean waste and renewable materials, the brand embodies sustainability through innovation. Its visual language merges rugged functionality with clean, modern-coastal aesthetics, evoking freedom, movement, and connection to the sea.

The identity system was designed to balance the precision of performance with the rawness of nature. The logo — a sea turtle with a leaf-shaped shell — symbolizes resilience, renewal, and the harmony between humanity and the ocean. Bold, futuristic typography anchors the brand in modernity, while hand-drawn illustrations and tactile textures introduce organic warmth. The color palette draws from marine hues and sun-worn neutrals, reflecting both depth and light. Together, these elements create a cohesive design system that communicates Dune Drift Co.’s philosophy: “Crafted clean. Driven by purpose.”

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