Esencia Glam is a beauty brand born from the idea that confidence radiates from within. The brand offers high-quality makeup products that blend luxury, sensuality, and empowerment, designed for those who embrace their individuality and celebrate self-expression.

The goal was to craft a visual identity and packaging system that embodied modern femininity through luminous textures, soft gradients, and a sense of effortless glamour.

The creative direction focused on capturing radiance and fluid beauty. A palette of blush pinks, champagne golds, and iridescent tones reflects light like makeup itself, creating a sense of glow and movement. Elegant serif typography, paired with delicate, minimalist line work, evokes sophistication and sensuality.

Packaging and digital elements were designed to feel luxurious yet inviting, balancing high-end aesthetics with accessibility. Through photography, gradients, and reflective materials, the brand identity celebrates beauty in all its forms, emotive, luminous, and unapologetically glamorous.

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