LJÓMA — from the Norse word for glow — is a sustainable sun care brand created to honor both the skin and the sea. Designed for the conscious modern traveler, the brand evokes warmth, purity, and coastal nostalgia. Its mission is to create products that protect the planet as much as they protect people, offering reef-safe, mineral-based skincare made from recycled ocean plastics.

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The visual identity blends natural elegance with timeless simplicity. A radiant sun emblem symbolizes vitality and renewal, while the typography balances softness and structure to reflect both comfort and confidence. The color palette — warm sand tones, seafoam blues, and gentle oranges — mirrors sun-drenched days by the coast. Vintage-inspired layouts, tactile textures, and minimal packaging storytelling come together to form a brand that feels conscious, radiant, and effortlessly refined.

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