Cläj Ceramics is a concept brand rooted in the quiet beauty of earth-born materials and nature-inspired forms. Created for those who value slow living, intentional craft, and objects with soul, the brand celebrates the harmony between humanity and the natural world. Each piece draws from organic textures, botanical silhouettes, and the grounding warmth of clay.
The visual identity reflects this earthy ethos — blending soft, sculptural shapes with warm tones, raw surfaces, and subtle imperfections that honor the handmade process. From its lotus-inspired emblem to its serene color palette, Cläj Ceramics embodies stillness, simplicity, and the artistry of working with one’s hands.
My approach focused on translating Cläj’s craftsmanship and natural inspiration into a visual language that felt tactile and alive.
- Research & Inspiration
I studied organic shapes — petals, seed pods, river stones, natural textures — and used these forms to guide the visual direction. - Form Exploration
I sketched silhouettes and motif ideas drawn from the brand’s sculptural ceramics, ensuring the identity mirrored the softness and asymmetry of hand-shaped clay. - Visual System Development
I built a cohesive system of earthy tones, botanical icons, clay-inspired textures, and soft editorial imagery, creating a warm and nature-rooted foundation. - Brand Expression
I applied this system to social templates, packaging concepts, posters, moodboards, and product photography mockups — ensuring every touchpoint felt intentional, sustainable, and handcrafted. - Emotional Storytelling
Throughout the project, I highlighted Cläj’s mission: slow craft, natural beauty, sustainability, and objects shaped with heart and intention.
Together, these elements create a cohesive visual language that communicates Cläj’s philosophy: “Made of earth. Moved by nature.”
